Creating the Brand Identity
Creating a brand identity for Rose & Jade Floral began with a deeply personal origin—the name itself, inspired by the middle names of the owner’s two daughters. This heartfelt connection served as the foundation for a boutique aesthetic that reflects both elegance and intimacy. The goal was to create a brand that felt artisanal yet refined, evoking the warmth of family while appealing to customers seeking beauty and sophistication in floral design.
The central element of the logo is a stylized rose, designed to immediately connect with how most people emotionally associate with flowers: as symbols of love, care, and meaningful moments. Rather than abstracting the floral element too far, we chose a clean, organic illustration that feels both timeless and accessible. The rose icon anchors the identity, making the brand instantly recognizable while reinforcing its core offering.
From typography to color palette, every visual decision was made to support a boutique feel—subtle, feminine, and graceful without being overly delicate. The result is a brand that not only tells a story but also invites people in. Whether it's a customer discovering the shop for the first time or returning for another arrangement, the visual identity of Rose & Jade Floral is designed to feel personal, intentional, and distinctly memorable.
Creating The Gallery
The gallery section was designed as a living portfolio—an ever-evolving space where Rose & Jade Floral can showcase their most recent floral arrangements and event work. This section plays a crucial role in helping potential customers understand the quality, style, and variety they can expect. The gallery offers real-world examples that build trust and spark inspiration. By keeping it up to date with fresh creations, the business not only shows its range but also creates a more personal connection with visitors, allowing them to visualize how Rose & Jade can bring their own floral visions to life.
Visual Identity
The visual identity of the Rose & Jade Floral website is built around a warm, elegant aesthetic that reflects the brand’s boutique nature. We focused heavily on showcasing real floral arrangements, using a photography style that leans into slightly desaturated, soft-toned images. This gives the site a calm, refined feel without dulling the natural beauty of the flowers themselves, which remain vibrant and full of life.
Supporting this is a carefully selected color palette of soft blush tones, muted green, and warm neutrals—colors. These colors not only complement the photography but also help create a cohesive, inviting mood across the site. Combined with clean typography and spacious layouts, the visual identity communicates both the personal touch and professionalism that customers can expect from Rose & Jade Floral.