about.

I design intuitive, engaging experiences across digital products and visual storytelling.

High Level Outcomes

High-level outcomes come not only from numbers, but from thoughtful design, clear systems, and continuous iteration. Here are a few highlights from my work improving digital experiences and campaign impact.

$10M+

raised through design-led nonprofit campaigns

30%

lift in key user actions across redesigned experiences

10%

reduction in landing page bounce rate after redesigns

My Approach

I lead with clarity and momentum. Before diving into solutions, I work to understand the what the user needs, where friction lives, and what the business is trying to accomplish. I translate that understanding into structure: mapping flows, identifying patterns, and defining the foundations a project needs to succeed. I work iteratively and collaboratively. I move ideas into tangible artifacts quickly through wireframes, prototypes, and visual directions so teams can align early and often. I ask questions, test assumptions, and bring cross-functional partners into the process to make sure we’re solving the right thing in the right way.

I design with both craft and pragmatism. Every decision should make the experience clearer, more intuitive, and more trustworthy. But it should also be realistic, scalable, and buildable. I balance the vision with the constraints, ensuring that what we ship is thoughtful, consistent, and ready to grow. My approach is about turning complexity into confidence. I aim to create work that feels intentional, efficient, and easy for people to use—and easy for teams to maintain.

My Design Philosophy

I design because I love to create — to bring something into the world that looks good, functions well, and makes people feel something. At its best, design is invisible; it guides, supports, and enhances human experience without drawing unnecessary attention to itself. But it’s also an opportunity to add beauty — to create moments of delight and clarity that elevate the everyday.

My process is rooted in structure. I approach every project by identifying the most critical issues first, then working outward from the core. Whether it’s a digital product, a visual system, or a creative experience, I believe in building strong foundations — frameworks that support thoughtful, intuitive outcomes. I’m methodical by nature, and I find satisfaction in organizing complexity into clean, accessible solutions.

To me, good design is about more than solving problems — it’s about doing so with intention and empathy. It’s how we reconnect with what matters: people, stories, and experiences. Creativity is our way of putting beauty back into the world. I believe it has the power to make things not just more usable, but more meaningful. I take pride in crafting work that is clear, considered, and human. Whether I’m collaborating with a team or working independently, I aim to bring structure, creativity, and purpose into everything I build.

Illustration of Jeffrey's design philosophy. A conitnuous cycle involving the four central ideas which are dream, design, create, and iterate.

Quote from Walt Disney. You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.

That quote has always resonated with me — not just because it’s insightful, but because Walt Disney has been a creative inspiration for me. His ability to dream big while still focusing on the small details of execution that he knew people would feel is something I’ve always admired. He understood that even the most imaginative ideas need people, processes, and collaboration to become real.

That mindset shapes the way I approach my own work. Design isn’t just about how something looks or works — it’s about creating something meaningful with and for people. I care deeply about human-centered design: understanding who I’m designing for, how they interact with technology, and how to make their experience feel intuitive and natural.

Some of my favorite projects have come out of collaboration — working alongside developers, clients, or other creatives to build something better than any one person could create alone. That process of listening, iterating, and solving problems together is where I feel most energized — and where my work feels most alive.